SLT-MOBITEL powers advancement of nation’s agriculture supporting 2nd phase of Agri Saviya – Marketing Asseweduma
Contributing to the enrichment of Sri Lanka’s agriculture and strengthening the commitment to Environmental Social Governance, SLT-MOBITEL, the National ICT Solutions Provider, powered the 2nd phase of the Agri Saviya - Marketing Asseweduma initiative recently.
Aimed at transforming farmers into Agripreneur leaders of tomorrow, The Agri Saviya act as the lifeline in nourishing farmers with the right knowledge and technical skills towards building a modern agricultural development in Sri Lanka. In the initial phase, 40 farmers received scholarships for the Certificate in Agri Business & Entrepreneurship (CABE), a first-of-its-kind qualification available in Sri Lanka, offered by the Sri Lanka Institute of Marketing (SLIM).
In the second phase, launched recently, 15 agriprenuers representing diverse segments received full scholarship from SLT-MOBITEL. Further, supporting the program as a strategic partner, SLT-MOBITEL provided connectivity support, knowledge sharing sessions on SMART Farming concepts and innovative equipment’s developed by the R&D division of SLT-MOBITEL ‘THE EMBRYO’.
Through the Agri Saviya initiative, SLT-MOBITEL is contributing to the social aspect of ESG by promoting economic empowerment, livelihood development, sustainable agricultural practices, and economic growth, within rural communities. In addition, facilitating with special connectivity, SLT-MOBITEL enhances access to essential communication tools and information, ensuring social inclusion and connectivity.
Supporting the Agri Saviya-Marketing Asseweduma reflects SLT-MOBITEL's holistic approach to corporate responsibility and its dedication to creating positive social and environmental impacts within the communities it serves.
The event was graced by the Chairman of Kandy City Centre, Thusitha Wijayasena, General Manager- Marketing of Mobitel (Pvt) Ltd., Charaka Perera, along with representatives from Sri Lanka Institute of Marketing, SLT-MOBITEL, Sri Lanka Agriprenuers Forum.