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Thursday, 17th May 2018

Mobitel Sweeps 3 Awards at the ACEF 2018 - 7th Global Customer Engagement Forum & Awards in Mumbai, India

 
 
(from left) Mobitel Manager - Digital Media Jaque Perera and Mobitel Assistant Manager – Brands Jayamali Weerahandi accepting the ACEF 2018 awards for Silver Winner in Events and Promotion for Innovative Loyalty program - for Cash Bonanza 2017 Campaign for BTL on behalf of Mobitel from Mr. Avinash OZA, National Head-BTL Activation (Mahindra Tractors), he is also an advisory members for the ACEF Programs. Meanwhile the other two awards were received by the same representatives.
 
 
Sri Lanka’s National Mobile Service Provider, Mobitel, was bestowed honours with 3 awards in high profile categories at the ACEF 2018 7th Global Customer Engagement Forum & Awards held in Mumbai, India recently. Mobitel triumphed as Silver Winner in Events and Promotion for Innovative Loyalty program - for Cash Bonanza 2017 Campaign for BTL; Silver Winner in Digital Marketing for Successful Use of technology – for the Datamart mobile app for easy data plan activation; and as Gold Winner in Online Media for Successful Use of Technology for its Vesak Seasonal online location based campaign. Mobitel’s performance at ACEF 2018 is all the more significant because this year’s winners were selected from 621 entries from over 200 companies from across the globe. Mobitel’s creative communication strategies and innovative customer engagement methods across various media platforms have given it unprecedented brand visibility and access to customers.
 
The ACEF event is eagerly anticipated and attended by global CMOs, VPs of Marketing, Brand and Product Managers, Advertising Agencies, Innovative Brand Engagement Practitioners, Consumer Insight Professionals, Researchers, Marketing Agencies, and others. Organizations compete to be selected for their Best Campaigns, Creatives and Activities done using various mediums of Marketing such as Digital Marketing, Mobile Marketing, Radio, Television, Newspaper, Out of Home Media, Events and Promotions, Retail Touch Points and Merchandising, BTL Activities, Online Media, Non Traditional Media, Data Driven Marketing, Email Marketing, Word of Mouth Marketing, Customer Service and Experiential Marketing & PR.
 
ABOUT ACEF
ACEF, founded in 2012, is organized by a team of professionals from India, Sri Lanka and the UAE. It is guided by the Advisory Members from Branding, Marketing and Creative Agencies based in India, US, Australia, Singapore, UAE and Sri Lanka. These programs are focused on Customer Engagement Activities, Branding, Marketing, CSR, Rural Marketing, Properties (Hospitality & Real Estate), HR and are planned for India, Sri Lanka, GCC Continent and Asia Pacific Regions.
 
Friday, 11th May 2018

Mobitel successfully hosts  ‘Google I/O Extended Sri Lanka 2018’ for 5th year

Tony Weeresinghe Founding CEO and Chairman of Ustocktrade LLC presenting 'FO MO - FEAR OF MISSING OUT'
 
Mobitel, Sri Lanka’s National Mobile Service Provider recently hosted the Extended event of the highly anticipated Google I/O 2018 on 08 May 2018 at the Stein Studio Complex in Ratmalana, for the 5th time in Sri Lanka. This was the local extension of Google I/O - an annual global developer event. The local extension of the global event brings local developer communities together to experience the I/O keynote and sessions with one another in real-time, around the globe. A highlight included was the keynote session conducted by Sundar Pichai - Chief Executive Officer of Google on the latest product and platform innovations at Google.
 
The participants of the event comprised of over 2300 developers, ICT professionals, industry leaders, university students and young tech-savvy innovators. The exciting and interactive overnight event featuring a live stream from San Francisco focused on next-gen technology, mobile innovation and was moderated by renowned local speakers. 
 
For the 05th year, Mobitel has proudly stepped forward to host the Google I/O event in Sri Lanka to benefit the local developer community and to elevate access to global advances in the field. Mobitel’s innovative services are enhancing communication, technology, health, and IT literacy opportunities for citizens already by boosting data usage through solutions that meet customers’ daily usage requirements to enhance their lives.
 
 
Dr Shamil Appathurai Senior Manager - Network Strategy & Transformation- Mobitel, sharing his knowledge on ‘DEVELOPER JOURNEY IN NARROWBAND IOT (NB-IOT)'

Registration at ‘Google IO Extended Sri Lanka 2018’

Over 2,300 participants at Stein Studios

A Participant uses MRobot Augmented Reality launched by Mobitel

 

Friday, 27th April 2018

Mobitel hosts ‘Google I/O Extended Sri Lanka 2018’ with a glimpse of blockchain technology 

 
 
Mobitel, Sri Lanka’s National Mobile Service Provider is organizing the biggest tech event of the year, the Google I/O Extended on the 8th of May 2018 at Stein Studio complex Ratamalana for the 5th time in Sri Lanka. This is one of the most awaited events of the year for the community to come together and see what marvels the tech giant Google has on offer in the coming year. The main highlight of the evening is the keynote session conducted by Sundar Pichai himself on the latest product and platform innovations at Google. This is followed by a wide range of highly technical, in-depth sessions focused on building web, mobile, and enterprise applications with Google and open web technologies such as Android, Chrome, Chrome OS, Google APIs, Google Web Toolkit, and App Engine and Google related technologies, including information on new products and upgrades to existing products.  At the huge amphitheater in Mountain View California, thousands gather to witness this annual event to be a part of the experience. The demand for this event is so high globally, that Google decided to live stream the event so that the same event can be extended in locations around the world. 
 
In 2013, Mobitel introduced the first Google I/O extended event in Sri Lanka to the local tech community and has kept the enthusiasm flying high ever since. Over the years the event has been a grand success and caused a sensation among developers, ICT professionals, industry leaders, university students and young tech-savvy innovators. Similar to previous years the Mobitel has planned the event in great detail to make sure that the participants receive knowledge and entertainment with renowned speakers from the local industry poised to expand your horizon in a variety of technologies while keeping you energized throughout the night.
 
Adding spice to the recipe, Mobitel partnered with Radical Ledger to make things interesting by giving a first-hand experience of the blockchain technology for all the participants. The registration process for Google I/O Extended 2018 by Mobitel is handled using a blockchain based approach which makes it open, transparent, yet secure. When a participant registers for the event, a smart contract is created in the Ethereum based blockchain network with the relevant registration details. This smart contract serves as the anchor point in verifying the authenticity of your registration at the day of the event. It serves to demonstrate how blockchain technology can be used to build real world applications in a distributed fashion while maintaining the security and transparency. More information on how the blockchain technology works and how it is adapted for the Google I/O registration process can be found at the official Facebook page for Mobitel Innovation Center.
 
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