25 February 2015, Colombo; The National Mobile Service Provider, Sri Lanka Telecom Mobitel has partnered with Twitter, one of the largest social networking sites in the word, to give its valued customers the opportunity to use Twitter for free for the duration of the ongoing high octane cricketing action. The partnership will provide customers the most comprehensive platform to follow the excitement and the pulse of the world tournament, one Tweet at a time.
Mobitel customers will receive access to the popular social media platform by visiting twitter.com for the duration of the event without incurring any data charges. A unique aspect of the service which will be available up until the end of March 2015, is that customers who don’t possess a Twitter account can also experience the Cricket Timeline which includes scores and commentary by directly accessing twitter.com/i/cricket.
Users can access Twitter’s newly announced Cricket updates during the gala season by searching for the appropriate hashtag on the current tournament on the Twitter app on Android or iOS and twitter.com/i/cricket via mobile web. Customers can also access this special feature timeline by accessing individual match hashtags like #SLvAFG or #NZvENG.
On the Twitter timeline, users can engage with players, commentators and celebrities, watch exclusive pictures and videos and of course keep updated with all the latest scores with data free of charge. Customers will also be able to follow their favourite accounts without any data charges to get updates from Mobitel @MobitelSriLanka. Further, updates of legends such as Viv Richards @vivrichards56, Shane Warne @ShaneWarne, Mahela Jayawardena @MahelaJay and Angelo Mathews @Angelo69Mathews also could be accessed.
Speaking on the partnership, Nalin Perera, Senior General Manager Marketing of Mobitel commented, “It’s an exciting time for Sri Lankans the world over since cricket is the most enjoyed sport among the people. This special Twitter experience makes it all the more special for those who want a real-time update on the world tournament. Everyone now has the opportunity to receive easy access to Twitter’s global network through which any amount of information on the world tournament could be accessed at any time and from any part of the world.”
Ravi Bhaskaran, Head of Business Development, South Asia, Twitter, said, “As a platform for live, public conversations, Twitter has changed the way people connect with global events and sports tournaments. All the exciting action on and off the pitch as well as the roar of the Sri Lankan cricket fans from Colombo to Kandy will be on Twitter. Through this partnership, Mobitel will enable millions of subscribers across the country to join the Cricket party for free and in real-time via Twitter.”