International Women’s Day is celebrated worldwide on 8th of March with the sole intention of paying tribute to the remarkable women across the world for their economic, social and political achievements. As the National Mobile Services Provider, Sri Lanka Telecom Mobitel believes that women are a vital element in society and its development, from the upbringing of a family’s offspring to being a pillar in every family and organization. Mobitel has over the years, supported this belief by providing special facilities and services for women in Sri Lanka.
In line with this initiative, Sri Lanka Telecom Mobitel launched ‘Liyasara’, a special package for all women in Sri Lanka which enables customers to have easy access to information relating to Child Psychology, Cerebral Palsy, Maternal & New Born Health and Cancer Awareness, to name a few among a host of other areas. In addition to these information services, all customers under 65 years of age obtaining the Mobitel ‘Liyasara’ package would be covered with a special life insurance cover. The premium for the insurance cover is included into the monthly rental, which is provided at a nominal fee. Mobitel ‘Liyasara’ customers will be able to enjoy the benefits of a Rs. 100,000 worth Life Insurance cover and a Rs. 500,000 Accidental Death cover.€
National Mobile Services Provider Sri Lanka Telecom Mobitel launched the Mobitel ‘Liyasara’ package on International Women’s Day in the honored presence of Sri Lanka’s respected First Lady Shiranthi Wickramasinghe Rajapaksa and other dignitaries at a special event at Temple Trees. The first Liyasara SIM card was presented to the First Lady, Shiranthi Wickramasinghe Rajapaksa.
Mobitel ‘Liyasara’ package is inclusive of a limited bundle offer granting free Mobitel to Mobitel voice calls and SMS to its users and a free data bundle of 10 MB. Further Mobitel ‘Liyasara’ customers are entitled to free minutes to access the ‘Liyasara’ voice portal, powered by Sri Lanka Telecom Mobitel and can also use the mTunes facility free of any monthly subscription.
‘Liyasara’ voice portal is a lifestyle portal providing Mobitel customers with information on Nutrition & Dieting, Cooking Recipes, Fashion & Beauty Tips, Household Remedies, Child Psychology & Health and Celebrity News. Mobitel ‘Liyasara’ customers can access the ‘Liyasara’ Portal by simply dialing 222.
Mobitel conducted extensive research with its partners prior to designing the Mobitel ‘Liyasara’ package exclusively for women. Observations made during this exercise showed that women based in rural areas in the country have no access to reliable and consistent information relating to Maternal Health, Child Psychology, Cancer Awareness and other important health concerns, which are essential to their daily lives. Facing great inconvenience and discomfort, these hard-working women would have to make unnecessary trips to central parts of Sri Lanka for proper guidance from experts relating to their issues.
The Mobitel ‘Liyasara’ special package was therefore created with the aim of empowering Sri Lankan women by granting unlimited and convenient access to credible information disseminated in all three languages by expert institutions such as the Sri Lanka Foundation Institute, Cerebral Palsy Lanka Foundation, Sri Lanka College of Oncologists and the Perinatal Society of Sri Lanka.
Women find themselves playing the demanding roles of daughter, wife, mother, friend and caregiver in society and attend to varying situations in their daily routines. In order to empower the lives of all women in Sri Lanka as the National Mobile Services Provider that consistently follows it brand promise of ‘We Care.Always.’, Sri Lanka Telecom Mobitel launched the ‘Liyasara’ Package with the sanction of First Lady, Shiranthi Wickramasinghe Rajapaksa and aspires to carry forward similar initiatives in the future for the betterment of all women in the country.
Commenting on the occasion Chief Executive Officer of Sri Lanka Telecom Mobitel, Mr. Lalith De Silva said, “As the National Mobile Services Provider, Sri Lanka Telecom Mobitel remains committed to honoring and paying tribute to women of Sri Lanka, whose contributions towards their families and society have not gone unobserved. As a nationally aligned mobile services provider, we worked towards an initiative that would be a fitting tribute to these remarkable women that would help empower their lives and add value to their daily engagements. With this in mind, we created the Mobitel ‘Liyasara’ package that has been customized to suit the needs of all women, be it relating to motherhood, health, professional commitments or domestic situations. With this new package, we envision a more empowered Sri Lankan woman who can better achieve her goals by having ready access to the world of information knowledge and communication.”
In the honored presence of First Lady, Shiranthi Wickramasinghe Rajapaksa and other distinguished female guests at the ceremony, Sri Lanka Telecom Mobitel gave special highlight to the service bestowed on society by all women and acknowledged the invaluable support women have demonstrated over centuries as supportive wives, nurturing mothers and noteworthy individuals in society contributing towards the development of the nation.
About Sri Lanka Telecom Mobitel
Sri Lanka Telecom Mobitel, the National Mobile Service Provider is a fully owned subsidiary of Sri Lanka Telecom. In January 2004, the company launched its fully-fledged 2.5G GSM network that is EDGE/GPRS enabled and designed to operate on dual band. In December 2007, the company launched its 3.5G HSPA network - the first Super 3.5G network in South Asia. Further, Mobitel successfully demonstrated HSPA + MIMO technology with down link speed up to 28.8 Mbps and carried out successful trial of 4G/LTE technology with downlink speed exceeding 96 Mbps, for the first time in the South Asian Region. Investments committed to date in the 2.5G/3.5G/4G networks and service offering amounts to over US$ 400 mn. Mobitel was also recognized at the SLIM Brand Excellence Awards 2011 as the Brand of the Year and Most Innovative Brand of the Year. Mobitel’s Customer Care can be reached by dialing 1717 from any network in Sri Lanka. Visit http://www.mobitel.lk/en/web/mobitel/press-releases
for further details.