The National Mobile Service Provider Mobitel entered a new partnership with the Royal College Union (RCU) as the Exclusive Technology Partner for their ‘FLOREAT Membership’ programme enabling RCU to offer a fully-fledged, technologically superior membership service for its members. This initiative is the first mass-scale membership programme launched by an alumni society in Sri Lanka. Mobitel would support the initiative by extending Mobitel’s existing “One Network”, Near Field Communication (NFC) based Platform which will offer the necessary technological infrastructure for RCU to drive the programme.
The RCU network which is widespread with more than 50,000 members with an objective of building a strong network among its dedicated members was established in 1891, and today is considered the oldest and largest past pupils association in Sri Lanka. FLOREAT is a unique membership programme especially designed for RCU members with the objective of binding stronger ties between esteemed commercial organizations and RCU members.
FLOREAT programme will recognize and reward its loyal members by bringing them more closer to the best products and services presented by an elite group of commercial organizations in the country with the help of Mobitel’s “One Network” NFC platform. In addition to these exclusive benefits and privileges, FLOREAT programme shall bring a novel experience to its members by way of unique high-tech value additions extended by ”One Network”. This versatile web based platform together with its powerful reporting and analytical tools, provides RCU with a real-time visibility of FLOREAT program including transaction patterns and preferences. This broader visibility will enable RCU to continuously enhance its membership program in line with members’ preferences and reactions to ensure best personalized benefits to its members at all times.
Mobitel’s partnership with RCU would directly tap a broad and flourishing membership audience of RCU which includes professionals from the public and private sectors as well as prominent figures in varied sectors. During the first phase of the programme, Mobitel expects to deploy more than 300 NFC enabled high-end membership touch-points across the island to promote the FLOREAT programme to RCU members.
Mobitel Business Solutions (MBS) is a dedicated division of Mobitel formulated to cater the corporate clients with unique ICT solutions embraced with mobile technologies to realize their fullest business potential. MBS could be contacted through the hotline 0711 717171 or email firstname.lastname@example.org
The National Mobile Service Provider Mobitel partnered with the Royal College Union (RCU) as the Exclusive Technology Partner for the FLOREAT membership programme, to provide RCU members a fully-fledged, technologically superior membership service. Seen from left subsequent to the signing of the agreement are RCU Membership Development and Services Committee Chairman, Shavindra Indika Dias, FLOREAT Chairman, Gaya Kanchana, RCU Secretary, Chandana L. Aluthgama, Mobitel CEO, Ranjith G. Rubasinghe, Mobitel Business Solutions Manager, Vajira De Silva, Head of Mobitel Business Solutions, Chamith Hettiarachchi and Mobitel Business Solutions Executive, Prageesh Bandaranayake.