MAIN MENU

GSMA mWomen Working Group Meeting to be held in Colombo this September hosted by Mobitel

GSMA mWomen Working Group Meeting to be held in Colombo this September hosted by Mobitel

Colombo - 7-8th September 2011

 

Mobile network operators along with representatives from the wider mobile ecosystem, vendors and academic experts from around the world will be travelling to Colombo, Sri Lanka this week for the latest meeting of the GSMA mWomen Working Group, hosted by Mobitel on 7-8th September 2011.

The interactive two day programme consists of thought-provoking discussion on recent research, and case studies, with lively debates and interactive workshops.

The programme will present a forum for mobile operators and related industry experts to jointly explore opportunities to bring women into their customer base as well as partnering with expert content providers to create useful, relevant and reliable content to benefit women’s lives in order to expand on how mobile technology can sustainably empower women in the developing world.

The GSMA Development Fund created the ‘GSMA mWomen Programme’ after identifying a sizeable gender gap in mobile phone ownership in low- to middle-income countries in a comprehensive study produced in 2010 in partnership with the Cherie Blair Foundation for Women. The research ignited a desire amongst  mobile operators and the development community to close the mobile phone gender gap and to generate both new commercial opportunity and social development.  The official launch of the GSMA mWomen Programme was attended by U.S. Secretary of State Hilary Clinton, at the U.S State Department, Washington DC, USA in October 2010.

In pursuit of its vision of ushering the Nation towards an “Infocom and Knowledge rich Society”, and building on the framework developed by the GSMA, Mobitel, Sri Lanka’s National Mobile Service Provider launched its own initiative to support the global GSMA mWomen Programme, styled under the theme “SHE” following the GSMA mWomen global launch, to enhance the lives of Sri Lankan women through the infusion of mobile ICT among them.

As an initial phase, Mobitel introduced a suite of tailored services for the Sri Lankan woman, which included preferential tariff plans for voice and broadband, priority service counter for ladies at main branches, as well as, an interactive voice based lifestyle portal named ‘Liya Waruna’, that can be accessed by simply dialing 222, on any Mobitel phone.

In pursuit of re-iterating its commitment in empowering women at the bottom of the pyramid, and in line with the GSMA mWomen Programme, Mobitel recently partnered with the Ruhuna Economic Development Agency (RUEDA) to provide women with an opportunity to create a livelihood by providing the necessary training and guidance to become Women Community Communication Promoters of Mobitel.

As part of its commitment to supporting the GSMA mWomen Programme, Mobitel is also being represented in the Programme’s ‘Working Group', established to unite operator members committed to closing the mobile phone gender gap in the developing world.

Mrs. Anoma Laphir – Director Mobitel said "Mobitel is committed to making a valuable and measurable contribution to uplift the living standards of the various communities in Sri Lanka, through our service offerings. The GSMA mWomen programme furthers that objective. Further, as the National Mobile Service Provider, Mobitel is delighted to have been given the opportunity of hosting this programme in Sri Lanka as it provides us an ideal platform to ensure that the needs and aspirations of women in particularly the rural areas of our country are well-represented in this initiative."

”Working Group meetings are a key part of our programme activities and we are delighted to be working with Mobitel at this September meeting,” said Trina DasGupta, mWomen Programme Director, GSMA.  “We look forward to a productive meeting with all our members from the mobile industry who have committed to closing the mobile phone gender gap and creating life-enhancing services for women.”

As of September 2011 the following mobile operators have pledged their support to close the mobile phone gender gap by 50 per cent over the next three years,  enabling ownership of mobile phones for women in the developing world: AT&T, Banglalink, Bharti Airtel, Cell C, Dialog, Digicel, France Telecom/Orange, IDEA Cellular, Maxis, Mobitel, Mobilink, MTN, Orascom, Qtel, Roshan, Safaricom, SMART, Telenor, Telefónica O2, Trilogy International, Umniah, Uninor, Vodacom, Vodafone Group, Vodafone Essar and Vodafone Turkey. From the wider mobile ecosystem, the following partners have joined the GSMA mWomen Working Group: Ericsson, Google, Microsoft and Nokia.

Released date: 
Wednesday, September 7, 2011
2017
May 2017
April 2017
March 2017
February 2017
January 2017
2016
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
2015
December 2015
November 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
2014
December 2014
November 2014
October 2014
September 2014
July 2014
June 2014
May 2014
March 2014
February 2014
January 2014
2013
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
2012
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
March 2012
February 2012
January 2012
2011