Mobitel, National Mobile Service Provider, clinched the most coveted award ‘the Brand of the Year’ at the SLIM Brand Excellence Awards held on 18th October at Waters Edge, re-iterating the brand’s commitment towards maintaining exemplary business practices whilst portraying the position Mobitel holds as a leading brand in the country.
The highly anticipated evening for the Sri Lankan marketers organized by the Sri Lanka Institute of Marketing (SLIM) progressed with Mobitel sweeping the boards, clinching the Gold Awards for the ‘Service Brand of the Year’ and the ‘Innovative Brand of the Year’, a Bronze Award for Mobitel mTunes as ‘Turnaround Brand of the Year’ and drew to a close with the exciting climax of receiving the ‘Brand of the Year’ award - the Highest Recognition in Brand Excellence at SLIM Brand Excellence Awards 2011.
Mobitel first entered the SLIM Brand Excellence Awards in 2009, clinching 2 Gold Awards for ‘Innovative Brand of the Year’ (for M3) and ‘Best New Entrant of the Year’ (for UPAHARA) and 2 Silver Awards for ‘Service Brand of the Year’ and ‘Turnaround Brand of the Year’ (for SMART). At the 2010 Awards ceremony, Mobitel further improved on its previous performance by clinching the Gold award for the ‘Service Brand of the Year’ - the highest recognition in the Service category. As such, the winning of the ‘Brand of the Year’ title this year, which is the overall highest recognition given to the best performing brand of both product and service categories, is testimony to the accelerated growth momentum Mobitel as a brand has been able to achieve and maintain over the years.
Speaking on the company’s success at SLIM Brand Excellence 2011, Mr. Janaka Jayalath, Senior General Manager Corporate Planning & Marketing of Mobitel said, “It was truly a moment of great pride for the entire team at Mobitel as well as for our valued partners, when we were presented with the ‘Brand of the Year’ award at this year’s SLIM Brand Excellence Awards 2011, as it inspires us to further commit towards taking our brand to even greater heights. We will ensure that we will consistently maintain best practices and effectively deliver our brand promise of ‘We Care. Always.’ to our loyal customers who have been a pillar of strength and an inspiration to us to continuously strive to enhance our services.” He further added, “We would like to extend our gratitude to SLIM for its pivotal role in endorsing brand excellence and the eminent panel of judges for their professionalism in awarding the ‘the best of the best’.”
The SLIM Brand Excellence Awards is an awarding body fashioned to distinguish Business Organizations making significant contribution towards the corporate arena, through exemplary business practices. A team of best professionals have premeditated on the criteria for the marking scheme, judging and noting many other minute details critical to the excellence of the award ceremony. The awards ceremony celebrates brand excellence at a national level and annually recognizes and rewards the motivation, dedication, and hard work of great marketers in crafting brand champions. Since its docile beginnings, the awards have grown to recognize Sri Lanka’s top class businesses that have thrived amongst contemporaries.
Mobitel constantly strives to ensure that best practices remain part of its corporate culture, reflecting the company’s success in upholding high levels of customer satisfaction. As a leading mobile service provider in Sri Lanka, Mobitel’s success at this year’s SLIM Brand Excellence is a true testament to the organization’s thriving business philosophy.